Monday 1 February 2010

Nicole Richie's 'Coffee Cup With A Cause'

Nicole Richie has been pictured on numerous occasions with a Coffee cup in hand, which is why it isn't too suprising to hear Nicole Richie is designing her own Coffee Cup for 7-Eleven. This is actually a really great idea developed by '7-Eleven Coffee cup with a cause.'

Throughout 2010 7-Eleven will be introducing limited-edition 20-oz coffee cups designed by entertainment and sports celebrities to be sold in 7-Eleven stores nationwide.

Proceeds from cups sold will benefit the featured celebrity's charity of choice. Cups can be filled with any 7-Eleven hot beverage including coffee, tea or hot chocolate.

7-Eleven aims to donate more than $2 million to charities through their 'coffee cup with a cause' campaign.

Nicole Richie, Joel Madden and Benji Madden will kick off the program. Proceeds from their cup, featuring a custom-designed drawing representing their cause, will support The Richie-Madden Children's Foundation.

The Richie-Madden's will join 7-Eleven representatives in early February, at a Beyond Shelter Neighborhood Resource Center in South Central Los Angeles to formally announce their partnership and cut the ribbon for the facility's new playground for young children.

"7-Eleven's 'Coffee Cup with a Cause' program and its donation to The Richie-Madden Children's Foundation will help us provide a wonderful and safe atmosphere for children and their families at the new Beyond Shelter playground," said Nicole Richie.

A spokesperson from 7-Eleven stated, "We've turned our coffee cups into canvasses, and celebrities are creating artwork for our program that allows customers to directly support charities and causes that make dramatic changes to so many people's lives."

Sounds like a great way to raise money for the Richie-Madden Children's foundation.



Anonymous said...

wow! that's a great idea! i'd be super keen to grab one. teriffic!

anonymous blogger said...

It really sucks that the nearest 7/11 to me is like 3 hours away haha.

Rachel said...

Good for Nicole! 7-11 coffee is amazing, so good for her for getting behind a good cause and a good company.