Wednesday 24 September 2008

Text CHILD to 90999

Nicole Richie & Joel Madden launch a fundraising campaign .
The campaign will raise funds for kids-in-need.
Richie and Madden's first goal is to build a playground at Beyond Shelter in Los Angeles.
Each text message will donate $5 towards the fund.

Update on the text CHILD to 90999 camapign ..
In the first week of the "Text CHILD to 90999" campaign, 1,825 people from almost every state in the US have text-messaged close to $10,000 to help build a playground for the kids at Beyond Shelter.

That's an average of $1,400 every day from individual $5 donations.

The playground's cost is $35,000. RichieMadden expect to raise the additional $25,000 in the next few weeks -- and they need your continued help.

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