Nicole Richie & Joel Madden launch a fundraising campaign .
The campaign will raise funds for kids-in-need.
Richie and Madden's first goal is to build a playground at Beyond Shelter in Los Angeles.
So PLEASE ..
Text CHILD
to
90999
Each text message will donate $5 towards the fund.


In the first week of the "Text CHILD to 90999" campaign, 1,825 people from almost every state in the US have text-messaged close to $10,000 to help build a playground for the kids at Beyond Shelter.
That's an average of $1,400 every day from individual $5 donations.
The playground's cost is $35,000. RichieMadden expect to raise the additional $25,000 in the next few weeks -- and they need your continued help.
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